Image analysis
- Via interviews: internal, partners and customers.
- Via online: we have 1,000,000 email addresses. It will mainly assess awareness.
Strategic marketing analysis
- Benchmarking
- Positioning analysis
- Competitor analysis
Communication strategy
- Competitor analysis
- Relevant messages
- Operational strategy
- Alstom: image analysis, crisis communication, benchmarking.
- Belden: competitor analysis, benchmarking, communication strategy.
- Danfoss: competitor analysis, positioning.
- Emerson: benchmarking, image analysis.
- Faiveley: competitor analysis, benchmarking, communication strategy.
- Faurecia: image analysis, competitor analysis, benchmarking.
- Michelin: competitor analysis, benchmarking.
- Parc des Expo de Paris: competitor analysis, benchmarking, new offer launch
(positioning, sales guide, communication strategy).
- Renault: competitor analysis.
- Schlumberger: communication internal training tools.
- Safran: positioning.
- ST: benchmarking.
- Schneider: image analysis, competitor analysis, positioning, new offer launch
(positioning, sales guide, communication strategy).
- Trelleborg: image analysis.
