INTERNATIONAL PR

INTERNATIONAL PR: HOW WE PROCEED


Step 1: PR in English – Step 2: up to 35 translations – Step 3: from 50 to 100 articles.

  • Improved quality: all procedures are written and no mistake is possible.

  • 50 to 100 articles

  • 90% in Top 1000 media

  • Reach: 1,500,000

  • Clicks: 1,500

REAL-TIME WORLDWIDE CLIPPING SERVICE

  • Any report can be generated in a few seconds.

  • All clippings are available online. Email alerts or RSS on mobile phones are sent to the MarComm department and local subsidiaries each time a new clipping is uploaded.

  • A dedicated local clipping network in Argentina, Brazil, China, Germany, India, Indonesia, Japan, Korea, Vietnam, Russia and Mexico…

  • Weekly e-newsletter with all clippings.

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FULL ONLINE REPORTING

  • PDF press report is generated online.

  • Criteria: subject, country, period.

  • Number of article and EAV per country.

  • Dispatch by subject.

  • For each article: media name, country, publication date, circulation, and journalist name.

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WE INVOLVE LOCAL SUBSIDIARIES

  • Mepax strongly believes that PR and advertisement activities should be done in a more centralised and rationalised way in order to better optimise quality and cost.

  • Local teams are involved and can utilize all the saved time on high added-value tasks (conferences, journalists follow-ups…).

  • Each local subsidiary has an access filtered according to its local data.

  • Each PR is sent according to specific local requirements: selection of press files to be sent are managed by the system.

  • Our system enables local proofreading.
    Direct editing of corrections is possible on-line.

  • Local contact is mentioned on all press releases.

A STRONG RELATIONSHIP WITH MAIN MEDIA

More than a huge database

  • Mepax has 20,000 contact names in its database.
    Amongst them, we have defined a list of the world ́s top 1000 media.
    We have forged a strong partnership with these publications and closely follow up with them.

  • All journalists have a profile describing the subjects which can be a matter of interest for them.
    All sendings take this into account.

Advanced tools to ensure a high interactivity

  • All journalists have a customised access with the latest PR and pictures sent to them.
    They can find all PR related to a given topic thanks to a reliable search engine.
    3,000 journalists are using their customised access on a regular basis (others use the attached e-mail materials directly) and we have 3,000 visits/month.

  • We track all main journalists not using their access. We contact them to invite them to do so.

  • Reminders are sent every month to journalists.

  • We receive 5,000 journalists’ requests by email every year.

Every year, more than 1,000 international journalists from 30 different countries attend a conference or a one-to-one meeting organized by Mepax.

 

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Journalist connection statistics on an Emerson Industrial Automation press file. The PR has been published 65 times.

SOME ADVANCED FEATURES

          • A reminder is sent every month to all journalists who received the last PRs, and asking for feedback.
            We have 5,000 answers per year.

          • When a journalist tells us that a PR will be published specific reminders will be sent after 2, 4 and 6 months.

          • We integrate 1,000 editorial schedules for the most important magazines.
            Every day, the system selects press files that could be sent to a journalist 1.5 months before publication.

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          • We mention exhibition programs in press files when it is relevant, and launch specific sending when journalists are preparing the show issue.

          • We identify who is reading the press files that we send and can implement a more efficient follow-up.

LOCAL EDITING

In all key countries, Mepax can edit your texts locally.
We offer:

  • Skilled editors

  • Proven solutions

Covered countries:
Europe: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Spain,Sweden, Turkey, UK.
Asia: China, India, Japan, South Korea, Thailand, Vietnam.
Americas: Argentina, Brazil, Mexico, USA.

Mepax edits more than 100 case studies per year.

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TEXT AND TRANSLATION QUALITY

Mepax does not utilise technical translator services.

  • We work with local editors from major industrial magazines.

  • Ensuring best quality.

  • Adaptation is made if necessary.

  • We have been working with the same people for years.
    We have implemented processes to take into account all corrections made by our customers.

  • Local subsidiaries can evaluate translations. Average mark is 8/10.

Text editing

  • We are a team of experienced engineers with advanced knowledge in editing technical PR.

  • Application stories can be made locally anywhere in the world.

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PRESS CONFERENCE & ONE TO ONE MEETINGS

Mepax can set one to one meetings with your Product Managers or your Top Management, and Editors anywhere in the world.

  • Thanks to Mepax strong relationship with journalists, we can guarantee you the success of your press conferences.

  • Mepax also brings its Know-How for the concept, content and speaker training.

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ACTIVE INTERNATIONAL CLIENTS