INTERNATIONAL PR
- INTERNATIONAL PR: HOW WE PROCEED
- REAL-TIME WORLDWIDE CLIPPING SERVICE
- FULL ONLINE REPORTING
- WE INVOLVE LOCAL SUBSIDIARIES
- A STRONG RELATIONSHIP WITH MAIN MEDIA
- SOME ADVANCED FEATURES
- LOCAL EDITING
- TEXT AND TRANSLATION QUALITY
- PRESS CONFERENCE & ONE TO ONE MEETINGS
INTERNATIONAL PR: HOW WE PROCEED
REAL-TIME WORLDWIDE CLIPPING SERVICE
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Any report can be generated in a few seconds.
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All clippings are available online. Email alerts or RSS on mobile phones are sent to the MarComm department and local subsidiaries each time a new clipping is uploaded.
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A dedicated local clipping network in Argentina, Brazil, China, Germany, India, Indonesia, Japan, Korea, Vietnam, Russia and Mexico…
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Weekly e-newsletter with all clippings.
FULL ONLINE REPORTING
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PDF press report is generated online.
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Criteria: subject, country, period.
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Number of article and EAV per country.
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Dispatch by subject.
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For each article: media name, country, publication date, circulation, and journalist name.
WE INVOLVE LOCAL SUBSIDIARIES
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Mepax strongly believes that PR and advertisement activities should be done in a more centralised and rationalised way in order to better optimise quality and cost.
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Local teams are involved and can utilize all the saved time on high added-value tasks (conferences, journalists follow-ups…).
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Each local subsidiary has an access filtered according to its local data.
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Each PR is sent according to specific local requirements: selection of press files to be sent are managed by the system.
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Our system enables local proofreading.
Direct editing of corrections is possible on-line. -
Local contact is mentioned on all press releases.
A STRONG RELATIONSHIP WITH MAIN MEDIA
More than a huge database
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Mepax has 20,000 contact names in its database.
Amongst them, we have defined a list of the world ́s top 1000 media.
We have forged a strong partnership with these publications and closely follow up with them. -
All journalists have a profile describing the subjects which can be a matter of interest for them.
All sendings take this into account.
Advanced tools to ensure a high interactivity
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All journalists have a customised access with the latest PR and pictures sent to them.
They can find all PR related to a given topic thanks to a reliable search engine.
3,000 journalists are using their customised access on a regular basis (others use the attached e-mail materials directly) and we have 3,000 visits/month. -
We track all main journalists not using their access. We contact them to invite them to do so.
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Reminders are sent every month to journalists.
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We receive 5,000 journalists’ requests by email every year.
Every year, more than 1,000 international journalists from 30 different countries attend a conference or a one-to-one meeting organized by Mepax.
Journalist connection statistics on an Emerson Industrial Automation press file. The PR has been published 65 times.
SOME ADVANCED FEATURES
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A reminder is sent every month to all journalists who received the last PRs, and asking for feedback.
We have 5,000 answers per year. -
When a journalist tells us that a PR will be published specific reminders will be sent after 2, 4 and 6 months.
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We integrate 1,000 editorial schedules for the most important magazines.
Every day, the system selects press files that could be sent to a journalist 1.5 months before publication.
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We mention exhibition programs in press files when it is relevant, and launch specific sending when journalists are preparing the show issue.
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We identify who is reading the press files that we send and can implement a more efficient follow-up.
LOCAL EDITING
In all key countries, Mepax can edit your texts locally.
We offer:
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Skilled editors
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Proven solutions
Covered countries:
Europe: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Spain,Sweden, Turkey, UK.
Asia: China, India, Japan, South Korea, Thailand, Vietnam.
Americas: Argentina, Brazil, Mexico, USA.
Mepax edits more than 100 case studies per year.

TEXT AND TRANSLATION QUALITY
Mepax does not utilise technical translator services.
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We work with local editors from major industrial magazines.
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Ensuring best quality.
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Adaptation is made if necessary.
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We have been working with the same people for years.
We have implemented processes to take into account all corrections made by our customers. -
Local subsidiaries can evaluate translations. Average mark is 8/10.
Text editing
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We are a team of experienced engineers with advanced knowledge in editing technical PR.
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Application stories can be made locally anywhere in the world.

PRESS CONFERENCE & ONE TO ONE MEETINGS
Mepax can set one to one meetings with your Product Managers or your Top Management, and Editors anywhere in the world.
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Thanks to Mepax strong relationship with journalists, we can guarantee you the success of your press conferences.
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Mepax also brings its Know-How for the concept, content and speaker training.

ACTIVE INTERNATIONAL CLIENTS