INTERNATIONAL PR

INTERNATIONAL PR: HOW WE PROCEED

Step 1: PR in English -> Step 2: up to 35 translations -> Step 3: from 50 to 100 articles.

Improved quality: all procedures are written and no mistake is possible.
50 to 100 articles
90% in Top 1000 media
Reach: 1,500,000
Clicks: 1,500

REAL-TIME WORLDWIDE CLIPPING SERVICE

Any report can be generated in a few seconds.
All clippings are available online. Email alerts or RSS on mobile phones are sent to the MarComm department and local subsidiaries each time a new clipping is uploaded.
A dedicated local clipping network in Argentina, Brazil, China, Germany, India, Indonesia, Japan, Korea, Vietnam, Russia and Mexico…
Weekly e-newsletter with all clippings.

FULL ONLINE REPORTING

PDF press report is generated online.
Criteria: subject, country, period.
Number of article and EAV per country.
Dispatch by subject.
For each article: media name, country, publication date, circulation, and journalist name.

WE INVOLVE LOCAL SUBSIDIARIES

Mepax strongly believes that PR and advertisement activities should be done in a more centralised and rationalised way in order to better optimise quality and cost.
Local teams are involved and can utilize all the saved time on high added-value tasks (conferences, journalists follow-ups…).
Each local subsidiary has an access filtered according to its local data.
Each PR is sent according to specific local requirements: selection of press files to be sent are managed by the system.
Our system enables local proofreading.
Direct editing of corrections is possible on-line.
Local contact is mentioned on all press releases.

A STRONG RELATIONSHIP WITH MAIN MEDIA

More than a huge database

Mepax has 20,000 contact names in its database.
Amongst them, we have defined a list of the world ́s top 1000 media.
We have forged a strong partnership with these publications and closely follow up with them.
All journalists have a profile describing the subjects which can be a matter of interest for them.
All sendings take this into account.

Advanced tools to ensure a high interactivity

All journalists have a customised access with the latest PR and pictures sent to them.
They can find all PR related to a given topic thanks to a reliable search engine.
3,000 journalists are using their customised access on a regular basis (others use the attached e-mail materials directly) and we have 3,000 visits/month.
We track all main journalists not using their access. We contact them to invite them to do so.
Reminders are sent every month to journalists.
We receive 5,000 journalists’ requests by email every year.

Every year, more than 1,000 international journalists from 30 different countries attend a conference or a one-to-one meeting organized by Mepax.

Journalist connection statistics on an Emerson Industrial Automation press file. The PR has been published 65 times.

SOME ADVANCED FEATURES

A reminder is sent every month to all journalists who received the last PRs, and asking for feedback.
We have 5,000 answers per year.
When a journalist tells us that a PR will be published specific reminders will be sent after 2, 4 and 6 months.
We integrate 1,000 editorial schedules for the most important magazines.
Every day, the system selects press files that could be sent to a journalist 1.5 months before publication.

We mention exhibition programs in press files when it is relevant, and launch specific sending when journalists are preparing the show issue.
We identify who is reading the press files that we send and can implement a more efficient follow-up.

LOCAL EDITING

In all key countries, Mepax can edit your texts locally.
We offer:

Skilled editors
Proven solutions

Covered countries:
Europe: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Spain,Sweden, Turkey, UK.
Asia: China, India, Japan, South Korea, Thailand, Vietnam.
Americas: Argentina, Brazil, Mexico, USA.

Mepax edits more than 100 case studies per year.

TEXT AND TRANSLATION QUALITY

Mepax does not utilise technical translator services.

We work with local editors from major industrial magazines.
Ensuring best quality.
Adaptation is made if necessary.
We have been working with the same people for years.
We have implemented processes to take into account all corrections made by our customers.
Local subsidiaries can evaluate translations. Average mark is 8/10.

Text editing

We are a team of experienced engineers with advanced knowledge in editing technical PR.
Application stories can be made locally anywhere in the world.

PRESS CONFERENCE & ONE TO ONE MEETINGS

Mepax can set one to one meetings with your Product Managers or your Top Management, and Editors anywhere in the world.

Thanks to Mepax strong relationship with journalists, we can guarantee you the success of your press conferences.
Mepax also brings its Know-How for the concept, content and speaker training.

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