CONSULTING
Original Mepax activity.High level engineers with a strong marketing background with a 25 year-experience in the industrial market.
Alstom, Alstom Transport, Beijer, Belden, Emerson, Danfoss, Faurecia, Michelin, Renault, Schlumberger, Safran, Schneider, ST, Faiveley, Verlinde, ...
As a leading communication agency, consulting activities have a direct impact on communication strategy.
Image analysis
- Via interviews: internal, partners and customers.
- Via online questionnaire: we have 1,000,000 email addresses. It will mainly assess awareness.
Strategic marketing analysis
- Benchmarking.
- Positioning analysis.
- Competitor analysis.
Communication strategy
- Competitor analysis.
- Relevant messages.
- Operational strategy.
Some effective works
Alstom: image study, crisis communication, benchmarking.
Belden: competitor analysis, benchmarking, communication strategy.
Danfoss: competitor analysis, positioning.
Emerson: benchmarking, image study.
Faiveley: competitor analysis, benchmarking, communication strategy.
Faurecia: image study, competitor analysis, benchmarking.
Michelin: competitor analysis, benchmarking.
Parc des Expo de Paris: competitor analysis, benchmarking, new offer launch
(positioning, sales guide, communication strategy).
Renault: competitor analysis.
Schlumberger: communication internal training tools.
Safran: positioning.
ST: benchmarking.
Schneider: image study, competitor analysis, positioning, new offer launch
(positioning, sales guide, communication strategy).
Trelleborg: image study.
