How to Analyze Media Coverage?

Analyzing media coverage is not a straightforward task. The key objective is to ensure that your brand is featured in the right publications and that coverage remains consistent across different countries.

Various online tools, such as Meltwater and Talkwalker, provide automated clipping reports. However, these tools often generate vast amounts of data that can be difficult to interpret. The challenge lies in distinguishing between valuable mentions and irrelevant ones—such as accidental references, low-quality publications, fake articles, or insignificant mentions in unrelated content. This becomes even more complex when the company has a generic or widely used name. With potentially hundreds or thousands of entries, filtering becomes essential.

Real Clippings at Mepax

At Mepax, we take a meticulous approach to media monitoring:

• Manual review of printed magazines to ensure accuracy and relevance.
• A custom-built application to track and analyze media newsletters globally.
• Automated clipping services, with additional filtering to refine results.
• Manual searches on Google to capture articles beyond automated reports, as some media can’t be browsed via automated clipping tools.
• Social media monitoring, especially on LinkedIn, to track industry discussions. LinkedIn is not tracked by automated clipping tools.

Our PR reports provide a curated selection of relevant clippings, along with key details about the media that published them. Each report includes:

• The publication’s topic and country
• Whether it is a key industry outlet
• A realistic assessment of the potential reach

Reports are delivered in Excel or PDF format, offering a clear overview of coverage on a country-by-country basis.

Going Further: Customized Key Media Analysis

To enhance strategic media presence, we go beyond basic reporting by identifying and tracking key media outlets for each client. This involves:

• Defining a customized list of strategic publications tailored to your business goals
• Analyzing engagement levels and actual presence in these key media
• Ensuring alignment with your target audience and decision-makers in each country

Through ongoing monitoring of top publications, newsletters, and social media, we filter the results to deliver only the most relevant insights.

Conclusion

Achieving meaningful coverage requires precision, consistency, and expert filtering. Our comprehensive approach ensures you get only the most relevant, high-value media results—filtered, verified, and strategically aligned with your goals.