INTERNATIONAL INDUSTRIAL PRESS RELATIONS
Easily get a full worldwide press coverage
A unique expertise
- Real technical and market expertise.
- Through 250 active customers, Mepax has an outstanding knowledge of each local trade press in every key country and sector.
- Strong relationship with key media. We analyze media KPIs, we have a direct relationship with the highest performing media.
By far the most advanced PR dedicated ERP system
- Developed in-house over 10 years, our ERP system enables efficient global workflows and provides full transparency for our customers.
- Advanced programming solution 100% adaptable to the organisation of international industrial companies. Including advanced reporting, CRM tools, customized access for journalists, media KPIs collection, media profile with editorial schedules…
Cost effective
- About €340 per press release and per area (it will decrease with the number of countries). It includes translations, distribution, journalist follow-up and an advanced clipping solution.
Worldwide real time reporting
- You can view online clippings handily through your online portal access.
DIFFERENT FROM COMPETITION
Local agency
- Consistency of worldwide PR activity.
- Same local presence.
- Much less expensive solution.
- Stronger processes, online reporting and media planning capabilities.
Global agency
- More global and more local.
- Cost effective.
- Stronger processes, online reporting and media planning capabilities.
Wire
- Real relationship with key media.
- Coverage in valuable media.
- Much less expensive solution.
- Real PR activity including Editing capability, journalist events, media liaison
INTERNATIONAL PR PROCEDURE
Step 1: PR in English
Step 2: up to 35 translations
Step 3: from 50 to 300 articles
In-built quality monitoring functionality allows for continued improvements in translation quality via customer feedback.
50 to 300 articles
90% in Top 1000 media
Reach: 150,000,000
Number of readers that a publication can reach.
Clicks: 1,500
REAL-TIME WORLDWIDE CLIPPING SERVICE
- Clipping and reach reports can be generated in a few seconds.
- All clippings are available online.
- Email alerts are sent to the MarkComm department and local subsidiaries each time a new clipping is uploaded.
- A dedicated local clipping network in Argentina, Brazil, China, Germany, India, Indonesia, Japan, Korea, Vietnam, Russia and Mexico...
- Weekly e-newsletter with all clippings.
GLOBAL AND LOCAL: WE INVOLVE LOCAL SUBSIDIARIES
- Mepax local teams support local subsidiaries.
- Mepax strongly believes that PR and advertisement activities should be done in a more centralized and rationalized way in order to better optimize quality and cost.
- Local teams are involved and can utilise all the saved time on high added-value tasks (conferences, journalists follow-ups…).
- Each local subsidiary has an access filtered according to its local data.
- Press files are sent to trade press via the system according to region and sector.
- Our system enables local proofreading. Direct editing are possible on-line.
- Local contact is mentioned on all press releases.
A STRONG RELATIONSHIP WITH MAIN MEDIA
More than a huge database
- Real technical and market expertise.
- Mepax has 30,000 contact names in its database. Amongst them, we have defined a list of the world’s top 1000 media. We have forged a strong partnership with these publications and monitor them closely.
- All journalists have a profile in our database which lists the topics that interest them. PRs are sent based on these interests.
Advanced tools to ensure a high journalist engagement
- All journalists have a customised access with the latest PR and pictures sent to them. They can find all PR related to a given topic thanks to a reliable search engine. 3,000 journalists are using their customised access on a regular basis (others use the attached e-mail materials directly) and we have 3000 visits/month.
- We track all main journalists not using their access. We contact them to invite them to do so.
- Reminders are sent every month to journalists.
- We receive 5,000 journalists’ requests by email every year.
Every year, more than 1,000 international journalists from 30 different countries attend a conference or a one-to-one meeting organized by Mepax.
TEXT AND TRANSLATION QUALITY
Mepax does not utilise technical translator services
- We work with local editors from major industrial magazines ensuring best quality translations.
- Adaptation is made if necessary.
- We have been working with the same people for years. We have implemented processes to take into account all corrections made by our customers.
- Local subsidiaries can evaluate translations. Average mark is 8/10. Should this be, customers can evaluate/ provide their feedback to improve quality.
Text editing
- We are a team of experienced engineers with advanced knowledge in editing technical PR.
- Application stories can be handled locally anywhere in the world.
PRESS CONFERENCE & ONE TO ONE MEETINGS
Every year, more than 1,000 international journalists from 30 different countries attend a conference or a one-to-one meeting organized by Mepax.
- Thanks to Mepax’s strong relationship with journalists, we can guarantee you the success of your press conferences.
- Mepax also brings its Know-How for the concept, content and speaker training.
- Mepax also organize online press conferences.
