ADVERTISING MEDIA PLAN

Synergy

• Handling media planning means better coverage for PRs.

Cost-effectiveness

• Mepax guarantees to select the best advertising options (print, Social Media and digital) country by country, thanks to our broad experience, past campaigns data (KPIs) and customer feedback. Mepax is the only agency in the industrial sector, that has this amount of media KPIs.
• Because we place advertisements for many customers, we can negotiate the best rates.

Simplified process

• Our customers have a clear view of all their expenses, technical data and schedule.
• Administrative tasks are reduced.
• All advertisement vouchers are available.
• Reminders by email indicate ad material to be prepared.

SAVE TIME AND OPTIMIZE YOUR GLOBAL BUDGET

Strategy and media selection

• Complementary to local inputs coming from our customers, we can support by selecting the best media according to your marketing objectives. Media selection is based on our extensive media KPIs (which includes real monthly visitors figure assessment, cost per click and opening rates on past campaigns…) and our worldwide market knowledge.
• We will be able to implement the right strategy to meet your objectives whether they be your awareness, traffic generation or LeadGen campaigns.

A local approach

• 80 media plans handled in 40 different countries, for a global amount of 6M€
• Direct contact with local offices with Mepax people in the US, Brazil, France, Spain, Italy, Benelux, Sweden, Russia, Czech Republic, Poland, Hungary, North Africa, Middle East, India, China, South Korea, Thailand, Singapore, Taiwan, and Japan.

Cost negotiation

• 5M€ of advertisement placement in 2022 (about 25% in the Americas, 55% in EMEA, 20% in APAC). We commit to price matching media our customers already have a relationship with.. For some media we will succeed to get some savings. Our fees are included in this price. We agree a margin on our side from the media (from 0 to 15%). So, no extra cost using Mepax, only the possibility to get some savings.

Workflow

• We simplify the workflow providing all information (closing date, technical specifications, media contacts) via customer access. Material is uploaded and remains available to download. Customers can also upload their marketing materials directly via the customer access. Their local Mepax PM will be notified and will then send the materials directly to the media.
• Excel extracts in different format.
• Weekly emails which explain what material is to be provided for the next 3 weeks.
• Full traceability of what material is available, if it has been sent to the media, of Voucher and statistics.

Other advantages

• Usually enhance PR coverage by 20 to 30%.
• All administrative tasks are handled: orders, publication evidence (voucher), media payment.
• Customers receive only one single invoice per month/area. To be defined according to needs.
• Advanced follow up and online reporting via our platform.
• Full stats and KPI (Key Performance Indicators) provided: campaign reach, cost per reader, cost per click, click through rates, etc.

We adapt to any organization.

KPIS: REAL TIME CAMPAIGN STATISTICS

WORKFLOW

SOCIAL MEDIA ADVERTISING

Mepax offers some of the best KPIs for LeadGen or Cost per Click. It is based on campaign implementation enabling to reach the right decision makers. Not only is the cost lower, but also the quality of the Leads and Traffic is higher.

• INTERNATIONAL INDUSTRIAL PR
• CONTENT EDITING